Go2 Online Marketing Blog! Featured Posts


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Digital marketing trends that really boost your business
The growth of the industry is astounding, to say the least, and these articles have shown that the industry-changing trends happening in 2019 have been numerous. It’s all quite overwhelming actually from the perspective of a business trying to build an online clientele, but you can build your brand by just focussing on a few ...

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Marketing: Five Website Features to Avoid
Contrary to popular belief, your website is not about the products you sell, the services you provide, or the information you share. It is actually about the people who visit it and their needs. As a website owner, your job is to turn those visitors into paying clients; however, before you can do that, you ...

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Digital marketing in a third world country
As a third world country, traditional media is our main method of communication with radio, television and OOH the highest consumed mediums across various markets in South Africa. But digital is growing at a rapid rate and is enabling huge brand integrations. Digital marketing has brought consumers closer to brands and news than ever before. ...

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5 Easy Ways to Jump-Start Your Freelance Career
Are you interested in starting a freelance career? Freelancing has been on the rise in recent years and it’s only going to keep growing. In fact, according to Nasdaq, 43% of the U.S. workforce will be freelancers by 2020. But, with so much competition, it can be difficult to land your first paying clients, especially if ...

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How to amp up your online marketing: Your business’s recipe for success
There are countless business out there doing what you are doing. It is time to amp up your online marketing to ensure that you reach your target audience better and more efficiently — before your competition does. When a consumer is looking for a retail store that sells purple scarves, they are likely to take the following ...

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Six ways to drive more traffic to your website
The phrase “financial advisor” is searched on Google more than 8,000 times a month in Canada. Advisors who want to maximize their website’s chances of being listed in the search results and bring in more prospecting leads digitally can do so by taking advantage of some best practices in search engine optimization (SEO). Just getting ...

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Don’t Let Digital Marketing Mistakes Derail Your Business
Let’s face it: We live in a technology-driven world, and digital marketing has in many ways surpassed traditional channels. With consumers now turning to the internet for every question they have, it’s easy to understand why thoughtful digital marketing can make or break a business. Without it, any company is as good as dead in the water.  ...

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5 Revolutionary Digital Marketing Trends With The Power to Shape 2020
Digital strategies are all about innovating and improving existing tactics. When a trend is adopted by the masses, it eventually stops helping marketers stand out – forcing them to move on to other avenues to outpace the competition. Take long-form content, for example. Over the past few years, it was hailed as one of the ...

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Pay Per Click – All You Need To Know About This Marketing Strategy
In a world where marketing is one of the most valuable things, constantly developing new strategies and tactics are crucial for success. It is already well-known that there are many different types of marketing methods these days, so many in fact that we can’t even cover them all in a single article. However, today we’re ...

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How to Harness Hashtags for Social Media Success
Using hashtags in your social media marketing strategy may seem like a no-brainer – many communications pro’s believe “the more hashtags, the better.” But when there’s too many, it can make posts look like spam. Hashtags may not be a one-size-fits-all solution across all social media platforms, but it is still a great way for brands to ...