Go2 Online Marketing Blog! Featured Posts


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5 Ways Solid SEO and Web Design Work Together to Build Rapport With Google
Do you think of SEO and web design as separate elements of your website? You shouldn’t. In fact, to do both correctly, they have to work together. Google cares about how your site looks and feels more than you might think it does. Even if it can’t “see” it the same way a human user can, there are benefits ...

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Use This Checklist to Build a High-Converting Website That Makes Money Online
Whether you decide to build your own website or hire a web development agency to design and develop a high-converting website, understanding the website requirements and incorporating them in the web development process results in a web application better suited to meet your business needs. Your business website is a huge business investment and you need to ...

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Digital marketing trends that characterised 2019
Consumers are sick and tired of being actively sold to. In fact, if they think that a piece of copy or a graphic looks like an ad (even though it may not be) they avoid it. Some people actually go to the extent of blocking ads on their PCs and mobile devices entirely. “This is ...

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5 reasons your website isn’t ranking locally in Google
Whether it’s increasing your conversions, or promoting brand awareness among the people in your neighborhood, local search engine optimization (SEO) can give you the edge you need to surpass your competitors. However, to get the most out of local SEO, you need the right combination of both on and off-page SEO, link building, social media marketing, ...

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Improve The UX Of Your Company’s Website In Three Ways
If you ask me, there’s no better way to grow your business than by harnessing the power of digital marketing. Most online advertising strategies and campaigns share the following objectives: • Increase brand awareness. • Acquire new prospects. • Capture interests and convert. • Retain customers. • Maximize revenue. • Efficient ad spends. While successful ...

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7 Fresh Aspects That One Should Know About Digital Marketing
From print to digital, marketing has changed at faster clip in the last five years than during the previous 50. This rapid evolution doesn’t show signs of slowing down. Marketers generally rely on SEO, social media, content marketing, paid advertising or email marketing to gain leads. However, over the last year, the digital marketing arena ...

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4 Ways to Prevent Common Website Development Missteps
Beth had a new website built for her thriving legal practice last year, and while the site is beautiful, website traffic and leads have completely dried up. She doesn’t understand what could possibly have gone wrong and whether her site will eventually recover. Beth isn’t alone – 34% of small business owners are dissatisfied with their website ...

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Digital marketing trends that really boost your business
The growth of the industry is astounding, to say the least, and these articles have shown that the industry-changing trends happening in 2019 have been numerous. It’s all quite overwhelming actually from the perspective of a business trying to build an online clientele, but you can build your brand by just focussing on a few ...

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Marketing: Five Website Features to Avoid
Contrary to popular belief, your website is not about the products you sell, the services you provide, or the information you share. It is actually about the people who visit it and their needs. As a website owner, your job is to turn those visitors into paying clients; however, before you can do that, you ...

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Digital marketing in a third world country
As a third world country, traditional media is our main method of communication with radio, television and OOH the highest consumed mediums across various markets in South Africa. But digital is growing at a rapid rate and is enabling huge brand integrations. Digital marketing has brought consumers closer to brands and news than ever before. ...