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Creating an e-commerce website? What you need to know
The growth of online business globally is significantly higher and faster compared to traditional retail businesses. The success of e-commerce stores is so impactful that even established businesses have started complimentary online selling. According to a Statista report, global retail e-commerce sales will grow to $6.54 trillion in 2023, with online shopping topping the list ...

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7 Ways COVID-19 Is Affecting Search Traffic & How SEOs Can Respond
The question on just about every SEO’s mind right now is “How is the Coronavirus impacting SEO metrics?” No surprise here. The answer, as always, is “it depends.” Because search reflects human behavior, COVID-19 is affecting each industry differently. For example, just as people are forming lines outside grocery stores, ecommerce sites that sell those ...

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5 Steps to More Inclusive Website Design
Some key strategies to help you offer a more inclusive website design experience for people with dyslexia, vision, hearing and motor impairments. Google describes accessibility best when it says “everyone should be able to access and enjoy the web”. It also says “we’re committed to making that a reality,” which should tell you enough about the importance ...

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UX Design Trends: The Factors That Matter Most in 2020
UX design has come a long way in recent years but the discipline is still finding its feet in an ever-changing digital environment. For every new UX design trend that promises to change the way we think about designed experiences (IoT, augmented reality, etc.), there’s still a lot of work to be done with the ...

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Five emerging social media platforms that marketers should know about
With a whopping 3 billion users, social media has taken over all aspects of our lives — especially digital marketing. Almost every business around the world has a marketing plan for each top social media platform. These include Facebook and Instagram. But there are a few marketers who have considered new opportunities to market their products or services on. ...

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Trends in Web Development for 2020
Web development technologies and capacities grow more complex, efficient, and powerful by the day. And it’s a great thing that we can see the direct impact of this development right on the Internet. Currently, there are a huge number of rising tech trends in web development. More and more opportunities appear for creating truly unique ...

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5 Ways SEO & Web Design Go Together
When you’re trying to improve your website’s performance, it’s important to remember that you have to focus on numerous factors simultaneously. In both life and digital marketing, we tend to give all of our attention to one or two important elements while neglecting something else that can turn out to be equally as important. If ...

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Work on Search Engine Optimization with Latest methods
Using the same set of techniques to implement SEO is not possible. In the rapidly growing information technology sector, every website needs to adopt new methods to make the website powerful and famous among users. The stability or working of a web page depends on the SEO strategies and techniques implemented on it. To improving ...

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Think Mobile First When Designing Your Website
Mobile-friendly website design should be a top priority in 2020 to ensure that your visitors have the same user experience across the board from a smartphone, desktop or a tablet. There’s nothing worse than viewing a poorly rendered website on a mobile device and struggling to read overlapping text with cluttered images that run off ...

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6 Digital Marketing Mistakes Made by Major Brands
Digital marketing is such a minefield of misinformation that even the biggest brands (like the BBC and BMW) make mistakes. Don’t do what these six companies did! Nowadays traditional marketing techniques aren’t working as well as they used to. And the online landscape can be difficult to figure out… even for huge, well-known brands like ...