Go2 Online Marketing Blog! Featured Posts


    No Featured Posts were Found

read the full article

The Hottest Social Media Topics in Africa
From “Bomboclaat” to “#StrongerTogether,” the social media landscape in Africa this year has been filled with moments of humour, drama, influence and activism. With 2019 coming to a close, we took a look at some of the themes, terms and trends that had social media buzzing across the continent. The Top Hashtags in Africa of ...

read the full article

Top 10 websites of the decade
December 31st will not only bring the end of the year, but also the decade. We’ve undoubtedly spent much of that time online, flitting from site to site – all of which have collectively built our online experience as we know it. Barring our site of course, we take a look at the top 10 sites ...

read the full article

How To Build an Engaged Social Media Community
“Social media” and “community” are two peas in a pod that go hand-in-hand with helping brands to create long-lasting relationships and experiences with customers. Today, achieving this goes far beyond getting likes and followers on social media. Some of the challenges that brands face when it comes to community building may include audiences that want authentic content ...

read the full article

We Call Your Bluff: 5 Digital Marketing ‘Tells’ You Need to Stop Right Now
Good marketers are hungry for knowledge and always looking to hone their craft so they can win for their clients/brands/themselves. We all start at the basics and no one should ever be made to feel bad for not knowing a tactic. It brings me so much joy to learn something new, and to empower a ...

read the full article

5 Ways Solid SEO and Web Design Work Together to Build Rapport With Google
Do you think of SEO and web design as separate elements of your website? You shouldn’t. In fact, to do both correctly, they have to work together. Google cares about how your site looks and feels more than you might think it does. Even if it can’t “see” it the same way a human user can, there are benefits ...

read the full article

Use This Checklist to Build a High-Converting Website That Makes Money Online
Whether you decide to build your own website or hire a web development agency to design and develop a high-converting website, understanding the website requirements and incorporating them in the web development process results in a web application better suited to meet your business needs. Your business website is a huge business investment and you need to ...

read the full article

Digital marketing trends that characterised 2019
Consumers are sick and tired of being actively sold to. In fact, if they think that a piece of copy or a graphic looks like an ad (even though it may not be) they avoid it. Some people actually go to the extent of blocking ads on their PCs and mobile devices entirely. “This is ...

read the full article

5 reasons your website isn’t ranking locally in Google
Whether it’s increasing your conversions, or promoting brand awareness among the people in your neighborhood, local search engine optimization (SEO) can give you the edge you need to surpass your competitors. However, to get the most out of local SEO, you need the right combination of both on and off-page SEO, link building, social media marketing, ...

read the full article

Improve The UX Of Your Company’s Website In Three Ways
If you ask me, there’s no better way to grow your business than by harnessing the power of digital marketing. Most online advertising strategies and campaigns share the following objectives: • Increase brand awareness. • Acquire new prospects. • Capture interests and convert. • Retain customers. • Maximize revenue. • Efficient ad spends. While successful ...

read the full article

7 Fresh Aspects That One Should Know About Digital Marketing
From print to digital, marketing has changed at faster clip in the last five years than during the previous 50. This rapid evolution doesn’t show signs of slowing down. Marketers generally rely on SEO, social media, content marketing, paid advertising or email marketing to gain leads. However, over the last year, the digital marketing arena ...