Go2 Online Marketing Blog! Month: September 2015

Are you looking for more ways to convert visitors that land on your website? Are you itching to find out what type of content they will respond to? Of course you are! To key to conversions is knowing and understanding your audience.  What demographic do you want to attract? Once you know and understand your ...

I hate to break it to you, but if you’re a boring writer, you’ve got a tough road ahead. People don’t have time to spend on content they do not enjoy reading in today’s content-saturated world. Thankfully, there are some powerful antidotes to boring content. I conjure up some of my favourites in this article. After reading this article, go and ...

Each year on Heritage Day South Africans dig deep into their wardrobes and fish out their traditional attire to celebrate their unity in diversity. Some citizens, however, see this as a day to meet together with friends and undertake what has become a unique South African tradition – buy plenty of boerewors for a braai. ...

Having a  hard time deciding which Social Media Networks are worthy of your attention and perfect for your business? Do you want to know what the most popular Social Networks are among our population? Keep in mind that whilst the quantity of users on a Social Network isn’t always the best indicator of its worth, ...

Last month felt a little like April 1 when Google announced it was becoming part of Alphabet, Inc., a new umbrella company that will encompass Google’s existing operations as part of a new organizational structure. You’ve probably already noticed the transition to the new-look Google logo, which aligns more closely with the aesthetic of its ...

Long gone are the days when marketing to customers was as simple as suggesting that they buy your product. Decades of overt tactics using television and internet have dulled the interest of potential consumers, making it harder than ever to rely on previous methods. Even steps such as creating a blog or social media page ...

Hashtags originated on Twitter but have since expanded to other social media sites. A hashtag identifies keywords or topics of interest within a post. Used correctly, they facilitate more efficient searches for social media content, but careless hashtag use is downright confusing. These rules will keep your hashtags in shape. Focus on the Few Assigning ...