Digital strategies are all about innovating and improving existing tactics. When a trend is adopted by the masses, it eventually stops helping marketers stand out – forcing them to move on to other avenues to outpace the competition.
Take long-form content, for example. Over the past few years, it was hailed as one of the keys to content marketing and SEO success. However, now that almost everyone is producing long-form content, these assets alone won’t help you rank. Therefore, it’s important to innovate and improve upon existing trends and strategies.
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