Search Engine Optimization is a procedure in which you make use of a variety of tactics to ensure that your website gets seen as relevant by search engines.

They say that if you can measure it, then you can improve it. In search engine optimization, measurement is crucial in order to succeed. We at Go2 track data of the activities on your business page. The SEO progress of your business gets presented in a Word document in the form of graphs and simple, easily understandable terminology that helps you keep track of your online progress.

What is backlink submission?

Backlinks are the primary way of getting a page to rank higher in Google and other search engines. The higher number, more targeted and authoritative the backlinks, the better it will rank. Search engines often use the number of backlinks that a website has as one of the most important factors for determining the website’s search engine ranking, popularity and importance.

Why is backlink submission good for your business?

1. Google will notice your new website fast and index it in a matter of days
2. Increase your Google ranking
3. All SEO backlinks are permanent
4. You can pick your own keywords and maximize your SEO efforts

What is Facebook?

Facebook is a popular and free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. The site, which is available in 37 different languages, includes public features such as:

• Groups - allows members who have common interests to find each other and interact.
• Events - allows members to publicize an event, invite guests and track who plans to attend.
• Pages - allows members to create and promote a public page built around a specific topic.
• Presence technology - allows members to see which contacts are online and chat.

Why is Facebook good for your business? click to expandcollapse

1. Increased exposure

   Finding new customers on Facebook won’t be hard; Facebook has more than 1.18 BILLION USERS!

2. Gather more leads

   You can gather more leads in the form of email addresses so that you can contact your community outside of Facebook, most do this through contests, giveaways and newsletters.

3. Use Facebook insights

   Facebook insights are very easy to understand and they provide great information for you as business owner. You can see the amount of page likes you have, the reach of your posts and page, the engagement of the page, the post performance and more. You can even download your insights if you would prefer to get a deeper look.

4. Build brand loyalty

   A Facebook page can do wonders for helping you build brand loyalty, if you constantly provide valuable and entertaining content, even when you make mistakes, your customers will remain loyal.

5. Increase web traffic

   Use links in posts to drive traffic to your website since posting links is a crucial part of marketing on Facebook. Having Facebook will greatly increase traffic to your website if you use the right posting strategies.

6. Boost SEO

   Your Facebook page will definitely show up on the Google search results and the more ways people can find you, the better!

7. Be mobile ready

   The majority of Facebook users access the site on their mobile devices, many of them only with a mobile device and therefore it is more and more important for your business to have a presence on Facebook.

   When they view your Facebook page on their mobile devices it shows them:

   • Business operation hours
   • Business address
   • Reviews of your business
   • Phone number to call directly from the mobile application

8. Spy on your competition

   You can see how your competitors are doing on Facebook, what they are doing, what is working for them and from there you can discover what might work for you too.

What is Twitter?

Twitter is an online social networking service that enables users to send and read short 140-character messages called "tweets". Twitter also enables you to build a lasting relationship with your customers and it helps you to listen to what they are saying, in that way you can get to know your customers and they can get to know you, a twitter profile is a definite must for your business.

Why is Twitter good for your business? click to expandcollapse

1. Twitter enables you to connect with your customers.

   You can connect with your customers because they are using twitter; twitter is part of the daily routine where people log onto every single day, sometimes even before brushing their teeth. Not only will unsatisfied customers express their dissatisfaction on twitter, you will see it and be able to help them and in that way they actually help you and your business. Twitter is also a good way to spy on your competition and keep an eye on what they are doing.

2. Customer feedback.

   Once you have connected with your customers on twitter you will for sure be getting feedback on how you can improve your product, your services and maybe even improve your customer service and listening to them will definitely benefit and help you in the future.

3. Marketing

   One of the top reasons to use twitter for your business is that you get to market your products and services to more people and you can easily interact with your customers and listen to them, listening to what your customers are saying is very important to ensure the continuous success of your business.

4. News

   You can easily give the latest updates of your company by tweeting it.

5. Give away coupon codes and promotions

   You can tweet about new deals and promotions your company is running as well as coupons to help give your company the extra boost.

6. Twitter is Viral

   If you’ve have succeeded gaining some popularity with your twitter account you will know how viral twitter can be. This will be part of your marketing strategies that you can use in the future.

7. Spying on competition

   Did you know you can spy on your competition too? Best part about this and spying on customers is that it is FREE using twitter search. You can not only read what customers are talking about you but you can also read what customers are saying about your competition. If your competition is not doing anything about their customers’ complaints, what happens if you suddenly tweeted them? YOU gain a loyal new customer.

8. Increase Sales

   Twitter can help you increase sales and make a profit.

9. Brand loyalty

   Once you have engaged with and helped your customers on twitter, they will be loyal to your brand for a long time.

What is Google Plus?

Google Plus is a social networking platform developed by Google. The team who developed it wanted to recreate the way that users interact offline on an online platform more closely than other social networking services. In simple terms, Google Plus is a phenomenal tool for communication and more.

Why is Google Plus good for your business? click to expandcollapse

1. It’s growing fast

   Google Plus is the fastest growing social network EVER and you are guaranteed to find potential customers there.

2. It is more active than you think

   It has over a 135 million active users and 60% of them log in every day.

3. Google Plus influences search engine rankings

   When your posts get shares and +1’s it acts like social recommendations that influence what searchers see.

4. Google Plus posts are indexed instantly

   The posts you make are indexed instantly into search results and thus increasing the possibility of your Google Plus network seeing your content in their search results.

5. You can get found locally

   Local pages are indexed into the Google search results, so a local page that includes all of the business information, has a high engagement with users and encourages reviews will keep it fresh and increase ranking.

What is YouTube?

YouTube is a video-sharing website that receives over a billion visits every month.

Why is YouTube good for your business? click to expandcollapse

1. Tap into the Horde of YouTube’s traffic

   YouTube is the second largest search engine and the third most visited website worldwide.

2. Marketing on YouTube will help you get found on Google

   Videos are appearing more often in Google’s search results and that shows that Google considers video to be just as important as text-only pages.

3. Your content never dies

   Using YouTube for business can help you to re-purpose content you have already created without the need to spend a lot of time or to invest in expensive equipment and it is an effective form of content marketing, as you can reach an audience that will love that particular type of content.

4. Your audience will promote you and buy from you

   Videos with an added personal touch help to increase conversions. People buy from those they trust and trust is built by you relating to them on an emotional level. Research shows that if you are driving traffic to a landing page with a video of a person in the company talking about the product/service it can dramatically increase your sales.