In normal times, web design tends to evolve at a subtle and gradual pace. But these are nothing like normal times. The global pandemic and resulting lockdowns have brought huge cultural and societal shifts that have reverberated everywhere. And that very much includes the world of web design.
If that wasn’t enough, web designers and agencies are currently reeling from another seismic change. This May, Google launched its Page Experience update, which puts a much greater emphasis on user experience when it comes to ranking websites in its listings.
The importance of this should not be underestimated. It means that web designers now need to put much more emphasis on elements like loading speed, interactivity, safe browsing and visual stability…or they’ll quickly see their sites disappear from the first page of Google.
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