Go2 Online Marketing Blog! Featured Posts

Whether you decide to build your own website or hire a web development agency to design and develop a high-converting website, understanding the website requirements and incorporating them in the web development process results in a web application better suited to meet your business needs. Your business website is a huge business investment and you need to ...

Consumers are sick and tired of being actively sold to. In fact, if they think that a piece of copy or a graphic looks like an ad (even though it may not be) they avoid it. Some people actually go to the extent of blocking ads on their PCs and mobile devices entirely. “This is ...

Whether it’s increasing your conversions, or promoting brand awareness among the people in your neighborhood, local search engine optimization (SEO) can give you the edge you need to surpass your competitors. However, to get the most out of local SEO, you need the right combination of both on and off-page SEO, link building, social media marketing, ...

If you ask me, there’s no better way to grow your business than by harnessing the power of digital marketing. Most online advertising strategies and campaigns share the following objectives: • Increase brand awareness. • Acquire new prospects. • Capture interests and convert. • Retain customers. • Maximize revenue. • Efficient ad spends. While successful ...

From print to digital, marketing has changed at faster clip in the last five years than during the previous 50. This rapid evolution doesn’t show signs of slowing down. Marketers generally rely on SEO, social media, content marketing, paid advertising or email marketing to gain leads. However, over the last year, the digital marketing arena ...

Beth had a new website built for her thriving legal practice last year, and while the site is beautiful, website traffic and leads have completely dried up. She doesn’t understand what could possibly have gone wrong and whether her site will eventually recover. Beth isn’t alone – 34% of small business owners are dissatisfied with their website ...

The growth of the industry is astounding, to say the least, and these articles have shown that the industry-changing trends happening in 2019 have been numerous. It’s all quite overwhelming actually from the perspective of a business trying to build an online clientele, but you can build your brand by just focussing on a few ...

Contrary to popular belief, your website is not about the products you sell, the services you provide, or the information you share. It is actually about the people who visit it and their needs. As a website owner, your job is to turn those visitors into paying clients; however, before you can do that, you ...

As a third world country, traditional media is our main method of communication with radio, television and OOH the highest consumed mediums across various markets in South Africa. But digital is growing at a rapid rate and is enabling huge brand integrations. Digital marketing has brought consumers closer to brands and news than ever before. ...

Are you interested in starting a freelance career? Freelancing has been on the rise in recent years and it’s only going to keep growing. In fact, according to Nasdaq, 43% of the U.S. workforce will be freelancers by 2020. But, with so much competition, it can be difficult to land your first paying clients, especially if ...