Marketing: Five Website Features to Avoid

Contrary to popular belief, your website is not about the products you sell, the services you provide, or the information you share. It is actually about the people who visit it and their needs.

As a website owner, your job is to turn those visitors into paying clients; however, before you can do that, you have to keep visitors on your website for long enough to pique their interest. That means not scaring off your prospects with features that are annoying or – even worse –that could make you look unprofessional. Whether you are a small business or a multi-million-dollar company, all you have to remember is this: make your website for them, not for you.

With all the web-design elements available today, it is easy to lose sight of what will work best for your target audience; however, once you shift your focus to serving your visitors instead of your own needs, avoiding these features becomes much easier. Here are five website features that may be working against you:

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