Digital marketing in a third world country

As a third world country, traditional media is our main method of communication with radio, television and OOH the highest consumed mediums across various markets in South Africa. But digital is growing at a rapid rate and is enabling huge brand integrations.

Digital marketing has brought consumers closer to brands and news than ever before. The online directory has replaced the telephone book. Business advertisements are available online 24/7 to potential customers across borders.

According to Statista, South Africa has a population of 58 million people but due to the expensive cost of data, only 31.1 million South Africans have access to the internet with 28.9 million people accessing it using their mobiles. Digital marketing in South Africa has increased at a rate of 35% and certain trends have increased in popularity which will have to be taken into account like Black Twitter.

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