Go2 Online Marketing Blog! Featured Posts

Digital marketing is an effective channel that delivers satisfying results if you use the right strategy to promote your business and generate leads. Several startups, small and medium-sized businesses have a low budget or limited resources for online marketing, but you will need not to spend a lot every time if you have proven tools and ...

The social media feed of today is replete with video content as opposed to text and images. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. – (Source) Social algorithms have evolved to prefer video content over other content formats. Social media users drool over ...

New year, new trends. January is the right month to reorganize your strategy, fix your website design and ensure that you stay on top of the competition. Here you will find the biggest website design trends for 2019; from the overall styling to text illustration changes. Check out these top web design trends of 2019 and ...

Want your content marketing to succeed in 2019? Of course you do! Then, first consider how key events of 2018 will influence your marketing and content performance.  Based on significant shifts in the 2018 landscape, these ten 2019 Content Marketing Predictions will help you develop and document your plans. To make the case to management, we provide the relevant ...

Website security is a fact of life for any person, business, organization or entity with an online presence. Now, with the interlinking of social media sites with websites and the ability to manage financial transactions online, having a safe, secure site is more important than ever. In addition to providing a secure website for your ...

Does your marketing really need social media in 2019? Specifically are you worried about: Facebook’s declining reach, Flat social media audience growth, Lack of new social media darlings. As a result do you wonder: Can I invest my marketing budget elsewhere to yield better results? Despite these worries, social media remains key to your 2019 marketing and business plans. ...

Consumers often look to other consumers before deciding to try a new product. But in the world of social networks, the process has changed—and marketers need to catch up. In days of old — before Facebook and other social media platforms — you might pick a new restaurant based on the number of cars you saw in the parking lot. Today, ...

Like 4th of July fireworks, your marketing must be hot, bright and loud to break through, attract attention, and get people to act. Just as fireworks have evolved to create amazing, synchronized light displays, marketing has also advanced so that we now have 13 states of marketing. Like the original 13 states, each type of marketing has its ...

As the fastest growing continent from a technological development standpoint, African businesses can look forward to many successful decades to come. Africa as a whole is seeing rampant technological advancement. One of the biggest changes, though, has been how quickly social media uptake in Africa has changed the entire business landscape across the continent. Today, ...

With limited resources, consistent messages are key. Brands create short hand messages that customers recognize. Brands cut through message clutter because they provide hooks that the public is familiar with. In a communications filled environment, brands set you apart from the competition. Often brands are intricately intertwined with marketing strategy. To find out more about this article ...