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Your Online Reputation: Handle With Care
Maintaining a positive reputation online is indispensable in today’s digital age. It’s time to take a long, honest look at how you manage your online reputation. Consider these statistics: According to 2011 Cone Online Influence Trend Tracker survey, 87 percent of consumers said positive information they’ve read online reinforced their decision to purchase a recommended ...

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Facebook Lets Messenger Conversations Go Dark
Facebook last week said it would begin testing long anticipated end-to-end encryption capabilities in its Messenger app, enabling users to have secret conversations. The new level of security means that a message will be visible only to the sender and the recipient — Facebook won’t even be able to read it. Users can set a ...

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How to Defuse a Client Freakout
We’ve all been there — a client calls, frustrated or even angry about something that happened, and he blames your agency. Often, it’s not your fault, but that’s the last thing your client wants to hear right then. No agency can function without clients, but when this happens regularly, it can make you want to quit. ...

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6 Must-Know Online Marketing Trends Of 2016
Online marketing is evolving rapidly. Each new year brings some changes in the marketing industry and its techniques. These changes are either ignored or get adopted by marketers, and early adopters get an edge over the competition who are destined to lag further and further behind. The uptake of new technology is faster than ever before, ...

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How Responsive Web Design Brings Success To Your Business
Just in past few years, we’ve seen the emergence of varied gadgets from desktops, laptops, notepads, tablets, smartphones to smartwatches. With more people using these devices, businesses have to begin investing in to the design of their websites in order to keep up with the competition. After all, the need has arisen for websites to ...

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Is Your Business Social Media Ready?
SMO stands for Social Media Optimization. It’s a great technique to enhance the visibility of your website on the various social media platforms. In the recent past, the social media platforms have become the way to remain connected with friends & family. The Various Social Media Platforms: There are many social media platforms which are ...

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13 ways your business can attract more social media followers
“Social media and marketing pros share their advice for how small businesses can get more followers and likes on Facebook, Twitter and their LinkedIn company pages. Most businesses these days, especially retail and service businesses, have a presence on Facebook, Twitter and/or LinkedIn. But in order to attract prospective customers to your business page(s), you ...

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10 Up-And-Coming Trends In Online Marketing
The marketing industry changes faster than most fashion trends. Sure, there are some basic fundamental principles that are always the same—know your audience, measure your results, and so on—but the mechanisms and tools we use to speak to our audiences and get those results are in a perpetual forward momentum. This is accelerated, in part, ...

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Content Marketing Is the Future of Online Marketing
How do I get new customers?” This age-old question is never an easy one to answer. With a plethora of options available – digital, print, referral, etc. it can be challenging for any business to develop an effective and scalable strategy. Over the past few years, a new channel emerged and has taken the online world ...

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Why Social Media Marketing is beneficial for your business in 2016
Having just a website for your business isn’t enough these days – if you want to reach new customers and stay competitive you need to make use of social media. If you’re not using social media for your business you’re already behind your competitors! Let’s take a look at why Social Media Marketing is beneficial for ...