In Social Media Age, New Products Need New Marketing Ideas

Consumers often look to other consumers before deciding to try a new product. But in the world of social networks, the process has changed—and marketers need to catch up. In days of old — before Facebook and other social media platforms — you might pick a new restaurant based on the number of cars you saw in the parking lot. Today, you might consult your smartphone and see how many of your friends have checked in.

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