As the fastest growing continent from a technological development standpoint, African businesses can look forward to many successful decades to come. Africa as a whole is seeing rampant technological advancement. One of the biggest changes, though, has been how quickly social media uptake in Africa has changed the entire business landscape across the continent.
Today, African businesses need to be ready to benefit from using social media as much as they can. Not sure where to start? Here are some suggestions on how African businesses can benefit from social media in 2018 and beyond
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