The social media feed of today is replete with video content as opposed to text and images.
More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. – (Source)
Social algorithms have evolved to prefer video content over other content formats. Social media users drool over videos. The content type is juicier, more presentable, and gives more information in less time.
86% of businesses use video on their website and 77% use video on social media – (Source)
Videos are more likely to go viral and get the brand message across to a larger number of people.
1.2% of videos on Facebook go viral. – (Source)
Wondering how to extract the most from this exciting trend? Let’s learn with the help of some interesting examples:
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