Go2 Online Marketing Blog! Featured Posts

So you’re considering making use of paid ads on Social Media platforms to promote your business, products and/or services? Well, then you’re on the right path. Social Media platforms are a great way for you to connect with existing customers and get new customers, spread the word about your brand, listen to complaints and more. ...

“6 months ago, I didn’t care a hoot about augmented reality games. But as marketers, they are about to become real darn important to all of us. In California, two men were playing the new mobile sensation Pokemon Go. They were so enthralled in the game they both walked right off a cliff. Pokemon Go has even ...

Maintaining a positive reputation online is indispensable in today’s digital age. It’s time to take a long, honest look at how you manage your online reputation. Consider these statistics: According to 2011 Cone Online Influence Trend Tracker survey, 87 percent of consumers said positive information they’ve read online reinforced their decision to purchase a recommended ...

Facebook last week said it would begin testing long anticipated end-to-end encryption capabilities in its Messenger app, enabling users to have secret conversations. The new level of security means that a message will be visible only to the sender and the recipient — Facebook won’t even be able to read it. Users can set a ...

We’ve all been there — a client calls, frustrated or even angry about something that happened, and he blames your agency. Often, it’s not your fault, but that’s the last thing your client wants to hear right then. No agency can function without clients, but when this happens regularly, it can make you want to quit. ...

Online marketing is evolving rapidly. Each new year brings some changes in the marketing industry and its techniques. These changes are either ignored or get adopted by marketers, and early adopters get an edge over the competition who are destined to lag further and further behind. The uptake of new technology is faster than ever before, ...

Just in past few years, we’ve seen the emergence of varied gadgets from desktops, laptops, notepads, tablets, smartphones to smartwatches. With more people using these devices, businesses have to begin investing in to the design of their websites in order to keep up with the competition. After all, the need has arisen for websites to ...

SMO stands for Social Media Optimization. It’s a great technique to enhance the visibility of your website on the various social media platforms. In the recent past, the social media platforms have become the way to remain connected with friends & family. The Various Social Media Platforms: There are many social media platforms which are ...

“Social media and marketing pros share their advice for how small businesses can get more followers and likes on Facebook, Twitter and their LinkedIn company pages. Most businesses these days, especially retail and service businesses, have a presence on Facebook, Twitter and/or LinkedIn. But in order to attract prospective customers to your business page(s), you ...

The marketing industry changes faster than most fashion trends. Sure, there are some basic fundamental principles that are always the same—know your audience, measure your results, and so on—but the mechanisms and tools we use to speak to our audiences and get those results are in a perpetual forward momentum. This is accelerated, in part, ...