The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels

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“6 months ago, I didn’t care a hoot about augmented reality games. But as marketers, they are about to become real darn important to all of us.

In California, two men were playing the new mobile sensation Pokemon Go. They were so enthralled in the game they both walked right off a cliff. Pokemon Go has even caused car crashes as folks who were playing the game tried to catch Pokemon characters while they were driving.

A couple days ago, I was in a park letting my niece and nephew play on the children’s toys when suddenly, a whole group of adults converged on our location, all staring at their phones and trying to “catch” a squirrel.

For someone who has never played Pokemon (or even knows what it is, really) this was quite the sight.”

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