In the past, a website was the central experience for the digital representation of your brand. All content was hosted there; corporate, legal, promotional, product, brand, digital versions of campaigns. It was the clear destination in an unfractured digital ecosystem.
It’s true that certain categories are less likely to digitally convert and in these cases, a website may not feel like a necessary investment. But the decision as to whether or not to have a website as part of a brand’s digital ecosystem is down to a number of factors, beyond simply whether they are looking to sell directly on it.
To find out more about this article please visit: https://www.thedrum.com/opinion/2019/06/25/does-your-brand-need-website