Your website belongs to you. But does your brand really need a website?

In the past, a website was the central experience for the digital representation of your brand. All content was hosted there; corporate, legal, promotional, product, brand, digital versions of campaigns. It was the clear destination in an unfractured digital ecosystem.

It’s true that certain categories are less likely to digitally convert and in these cases, a website may not feel like a necessary investment. But the decision as to whether or not to have a website as part of a brand’s digital ecosystem is down to a number of factors, beyond simply whether they are looking to sell directly on it.

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