The increase in usage of social networking platforms is tremendous and it is projected to increase even more. In 2017, 2.46 billion internet users also used social media. And this number is expected to grow to 3.02 billion by 2021.
Often, we see B2C brands using social media marketing to engage people and drive sales. Having said that, now with the increase in popularity and usage of social media, B2B brands should also leverage social media.
Before you start with social media marketing, it’s important to know that there are paid and organic social media marketing options. Both strategies have their own pros and cons. But organic social media marketing is cost-effective and generates a long-term impact as opposed to the paid social media marketing.
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