Steve Jobs also asked ‘why’. He challenged every single operation within his company. Everyone, from the engineers to the accounting staff, did things differently, because Jobs would ask them why they did things in a certain way.
And answering, “Well, that’s what everybody else is going” simply wasn’t good enough.
When I started my first business several years ago, the first thing I thought was “I need to get a website”. Why did I think that? Why do I need a website?
I decided to get with the program and copy Steve Jobs to answer the fundamental questions about why I, a small business owner, actually need a website.
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