Branding is more than skin deep. Branding isn’t just a superficial collection of colors, images or sounds; it’s an integral part of your offering. Regardless of whether you’re a product producer, a retailer, a media entity, a not-for-profit or a solopreneur, you’ve got a brand. If you don’t take deliberate steps to create your brand, it’s whatever random signals your audience and the public happen to pick up!
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