When designing or doing a significant re-design of your website or other online properties, missteps that potentially damage your digital performance abound, meaning you fail to capitalize on the opportunities presented or even face poor returns on your investment.
Major designs involve a multitude of decisions, each working in tandem to deliver positive results. Avoiding design mistakes is just as important as making the right decisions, and the two pursuits usually go hand in hand. However, when designing websites for your online audience, it’s true that you can both overthink and underthink your strategy, which can damage your digital performance.
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