When using hashtags on social media posts, are they expanding your reach or are you making yourself look silly?
Hashtags can increase awareness of your posts beyond your own follower base when you use them correctly; thus driving more traffic and generating more social shares. When you use them incorrectly, you could end up looking spammy and lower your online credibility.
- a word or phrase preceded by a hash sign (#), used on social media sites such as Twitter to identify messages on a specific topic.“spammers often broadcast tweets with popular hashtags even if the tweet has nothing to do with them”
For some guidance using hashtags to your advantage follow these dos and don’ts from CoSchedule.