These 3 factors affect the conversion rate of your CTA buttons

call to action

In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today”.

Do you want to know how to get more people to click on your website’s CTA (Call to action) buttons?

Whether you are trying to get them to sign up, buy your products or simply get in touch, there are three key areas that directly affect how successful your CTA’s are – Design, content and placement.

Impact Design & Branding have run the rule over how each affects your conversion rate in the infographic below.

CTA conversion rates