The Role of Content Has Changed – Here’s How You Can Adapt

It wasn’t too long ago that you could follow the formula below to attract and generate leads for your business. Develop a content upgrade, like an ebook, gate it behind a form on a landing page, drive people to your landing pages through blog posts, social media, advertising, and email campaigns, people see the offer on the landing page, are interested, and give their contact information in exchange for the content, voila, you have a new lead that you can nurture to a sale.

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