South Africans, Social Media and Major News


twitter application on cellphone

According to an article on www.enca.com Social Media helps South Africans keep up with major news.

“Social media conversations around this year’s Budget speech show that South Africans “depend on social media and especially Twitter for up-to-the-second breaking news”, according to 25AM, a Cape Town-based digital agency.

The agency’s CEO, Andre Steenekamp, said statistics about the 2016 Budget Speech showed that the amount of social media engagement among South Africans was “twice as high” as for the 2015 Budget Speech.

However, there were fewer conversations than for President Jacob Zuma’s State of the Nation Address, which attracted more than 255,000 mentions compared with 57,000 mentions for Wednesday’s speech by Finance Minister Pravin Gordhan.”

Read the full article on their website.