How to Harness Hashtags for Social Media Success

Using hashtags in your social media marketing strategy may seem like a no-brainer – many communications pro’s believe “the more hashtags, the better.” But when there’s too many, it can make posts look like spam. Hashtags may not be a one-size-fits-all solution across all social media platforms, but it is still a great way for brands to increase their audience reach, build an online community and gain better visibility. So where is the line between effective and ineffective hashtags, and how do we know when we’ve crossed it?

As hashtags have gained popularity since it was first used in 2007, they have also now become one of the only ways for people who aren’t already following you, to find your content. In this blog post, we’ll take a look at how to harness hashtags for social media success.

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