“Social media” and “community” are two peas in a pod that go hand-in-hand with helping brands to create long-lasting relationships and experiences with customers.
Today, achieving this goes far beyond getting likes and followers on social media. Some of the challenges that brands face when it comes to community building may include audiences that want authentic content or fake influencers who may not contribute organically towards engagement. So how do we, as brands, combat this?
We build an engaged community on social media across all platforms that we have a presence on. In this blog post, we explore the keys that you need to unlock authentic engagement within the community who is already speaking about you on social media. Read on to learn how to build your most engaged online community.
To find out more about this article please visit: https://www.meltwater.com/za/blog/how-to-build-an-engaged-community-on-social-media/