Have you ever read an article and balked at the poor grammar it included? Or maybe your situation was a little different – maybe the blog post you read from your favorite company was written coherently and even with perfect grammar, but it still just didn’t sit well with you. It might have had a voice that didn’t mesh with your understanding of that brand’s “personality”, or it was just so bland and colorless that you stopped reading in less than thirty seconds. What you experienced in any of these situations was likely a company that did not understand the correlation that engaging, authoritative content has to its reputation and its digital marketing strategy.
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