Adapting your SEO strategy to soften the impact of COVID-19 on organic traffic

It’s no longer news that coronavirus has upended the way we live our day-to-day lives. Unprecedented unemployment rates, emptied shelves where toilet paper and Lysol wipes used to sit, an innumerable amount of people working from home – this has become our new reality.

We know the ways it has impacted our lives personally, but how has consumer behavior and the way people search changed as a byproduct? What we’ve seen across our clients at 3Q Digital and within the industry is two-fold:

  1. Search behavior drastically changed as a result of the coronavirus, and it will continue to do so over the coming weeks and months with “at home” keyword modifiers seeing a material rise; 
  2. Consumerism has also seen a large demand shift from desire-based purchases to people buying what they deem as essential for overall health and fitness.

As people are forced to stay home, how can you shift your SEO and content strategy to address your audience to maintain relevance?

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