When it comes to designing or re-designing a website, it can be easy to get hung up on the aesthetics. “That shade of blue just doesn’t look right …. Wouldn’t it be cool to have the logo on the right side of the screen? …. How about we put a giant animated GIF in the middle of the page?” However, if you’re truly trying to accomplish something with your website (e.g., brand awareness, lead generation, etc.), you’ll need to focus on more than just how your website looks.
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