You’ve spent hours researching, analyzing, and finally creating compelling content to help you reach your content marketing objectives. And like book authors, you need to spend as much, if not more time promoting your content as writing it. Where better to promote your content than where we spend more than 25 percent of our online time: social media. According to Experian, 80 percent of marketers are already promoting their content in social media–but are they doing it effectively?
Before we get deep into social media tactics, ensure you’re planning out your content—and social media updates—on an editorial content calendar. This ensures every piece of content is properly promoted in an organized manner.
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Resources from www.curata.com