Go2 Online Marketing Blog! Tag: Social Media


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Profile Photos: How to look Competent, Likeable and Influential
Did you know that certain factors like sunglasses, smiling with your mouth open or closed and even squinching your eyes can influence what people think when they look at one of your Social Media profile pictures? Do you want to look more competent, likeable and influential? The effects of your eyes, smile and a number ...

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The future of Social Media Marketing is ‘Video’
What makes video more attractive than any other form of media? Especially when video is not too different. It is 2-dimensional, has the same clarity and colour as an image, and more so, conveys the same message. Why this sudden love for videos? We all know the answer to that don’t we? It’s purely psychological. ...

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South Africans, Social Media and Major News
According to an article on www.enca.com Social Media helps South Africans keep up with major news. “Social media conversations around this year’s Budget speech show that South Africans “depend on social media and especially Twitter for up-to-the-second breaking news”, according to 25AM, a Cape Town-based digital agency. The agency’s CEO, Andre Steenekamp, said statistics about ...

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Tips for your business from Twitter
Twitter announced a new algorithmic timeline last month which users can choose to opt in to. This algorithmic timeline shows users the content at the top that Twitter thinks they would like the most and the rest of the content then appears underneath as it normally would. From Twitter to your business: 1. Define the ...

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Interesting Social Media Facts and Statistics
Fact; every click, every view and every sign-up on the internet is recorded somewhere. This can be considered either creepy or extremely interesting. Take a look at these Social Media facts and statistics, they will blow your mind! According to an article on Social Times; 91% of Retail Brands use two or more Social Media Channels. The Social ...

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Why should your Facebook video ads be silent?
It was a HUGE deal when sound came out in film during the mid 1920’s but almost a 100 years later we have begun moving back to silent movies. When a Facebook video feed suddenly starts playing loud, unsuspected sounds, you will react negatively towards both the platform and the advertiser, therefor Facebook released a new ...

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Using hastags on Twitter, Facebook & Instagram: Do’s & don’ts
When using hashtags on social media posts, are they expanding your reach or are you making yourself look silly? Hashtags can increase awareness of your posts beyond your own follower base when you use them correctly; thus driving more traffic and generating more social shares. When you use them incorrectly, you could end up looking ...

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The complete guide to posting on Social Media
If you’re a newcomer to the world of Social Media Marketing and want to know when to post to the largest social networks then this article is for you! Whether you plan on using Twitter, Facebook or any of the other social platforms that are available, is is extremely important that you understand that what ...

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Tips for small businesses to easily improve their Online Marketing efforts
As a small business owner you know what a struggle it can be to keep up with your customers and the ever-evolving technology they’re using and, on top of that, Facebook keeps changing their algorithm and unless you pay them for advertising it’s NOT working in your favor. That means you’ll have to improve your online ...

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3 ways to pump up your online marketing with video
In the 1990s, real estate agents posted ads in the newspaper and slapped their faces on the backs of benches. In the 2000s, agents still put ads in papers and spruced up bus stops with their smiles, but began shifting their operations to the Internet – promoting themselves on websites and, later, social media. In the 2010s, ...