Facebook is a metropolis, boasting 1.59 billion users from across the globe; and their revenue went up by 51.7% to $5.841 billion in 2015, from $3.851 billion in 2014. Advertisers are pouring in about $17.08 billion to their Facebook efforts, and the number of advertisers keeps growing as the network becomes more and more entwined in our lifestyle. This looks only set to grow as well, as Facebooks wide net makes it a huge asset to marketers, and the amount spent last year was only 3% of the global total spent on advertising- a percentage undoubtedly set to climb once this summary of marketing trends does the rounds of the Perth marketing offices.
With devices exceeding traditional computers, and mobile-only Facebook users surging, you had better make sure that your ads are mobile-friendly. Now, all of Facebooks ad formats are principally optimised for mobile viewing, and even Google has started penalising websites that don’t have a mobile-friendly interface. If your web design is squared up for an old PC, and you haven’t thought about all those little touch screens the kids are on now, then your conversion rates will drop dramatically- and 2016 is predicted to be the year that mobile ad spending exceeds desktop advertising budgets.
It feels Christmas every day for the Facebook marketing experts out there, with new features being rolled out to be pounced on. To get the edge, be the first one on the bandwagon and impress your audience. DPA carousel ads, Audience Network for mobile web, and placement optimisation, and the latest features in targeting are all fun, effective tools that you can start utilising, and with a monitored A/B testing routine, you can continuously whittle down your campaign to a powerful experience.
Cross-selling is the kind of technique that any good ecommerce site is using right now- and if you’re not using it, odds are that you’ve experienced it. When a customer purchases a product, they can then receive a suggestion of another product, related to their interests as gathered from the purchase. For example, if someone has just purchased a bike, they may see advertising for helmets. Advertisers can also upsell from one product to another, which would increase profitability. Facebook will automatically decide which products are displayed to customers, by understanding browsing and purchasing behaviours.
Shareability and Going Viral:
With videos being as engaging and easily-digestible as they are, and blogs and articles being a wealth of fascinating information, there are many ways you can get your audience involved with your content and promoting it to their friends. With an in-depth understanding of your market, you should be open to putting a bit of time (and money) into a powerful piece of marketing which you feel can work its way into the creases of Facebook. If you don’t know where to start, then you probably don’t know your audience well enough. Gather some key pieces of information together, and create a ‘buyer persona’- a hypothetical average of your target market, so you can create content relevant for them.