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7 Benefits of Having School Websites
Having a website, whether for personal or business purposes, is now commonplace. Many however, prefer to build blogs (weblogs) rather than a static site because the former is much easier to implement.  But whether it is a blog or a website, the bottom line is always online presence; and schools need to have online presence ...

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Don’t Have A Flash Website If You Want Search Engine Results
Beauty does not always sell. A large number of clients are keen on having more Flash on their web pages, because these graphic animations make the website look more attractive and eye-catching. There are web design companies that try to convince you that a Flash site sells. Fortunately or unfortunately, the irony is that a Flash ...

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5 Must-Have Instagram Tools
Instagram is about so much more than posting photos. Savvy marketers are using the platform to start conversations with followers; engage with people using hashtags; and now, even postSnapchat-esque stories. With more than 60 million photos and 1.6 billion likes dished out per day, Instagram is a marketing goldmine, which all too often goes untapped. So sure, you’re on Instagram, but are ...

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4 Online Marketing Trends You Can’t Ignore
Online marketing trends come and go, digital marketing is constantly evolving, but for right now, it’s important that you take note of these trends below. 1. Snapchat isn’t just for kids. Snapchat is quickly becoming the social media platform of choice — and it isn’t just the kids getting in on the action. It took some ...

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Social Media and Paid Ads
So you’re considering making use of paid ads on Social Media platforms to promote your business, products and/or services? Well, then you’re on the right path. Social Media platforms are a great way for you to connect with existing customers and get new customers, spread the word about your brand, listen to complaints and more. ...

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The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
“6 months ago, I didn’t care a hoot about augmented reality games. But as marketers, they are about to become real darn important to all of us. In California, two men were playing the new mobile sensation Pokemon Go. They were so enthralled in the game they both walked right off a cliff. Pokemon Go has even ...

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Your Online Reputation: Handle With Care
Maintaining a positive reputation online is indispensable in today’s digital age. It’s time to take a long, honest look at how you manage your online reputation. Consider these statistics: According to 2011 Cone Online Influence Trend Tracker survey, 87 percent of consumers said positive information they’ve read online reinforced their decision to purchase a recommended ...

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Facebook Lets Messenger Conversations Go Dark
Facebook last week said it would begin testing long anticipated end-to-end encryption capabilities in its Messenger app, enabling users to have secret conversations. The new level of security means that a message will be visible only to the sender and the recipient — Facebook won’t even be able to read it. Users can set a ...

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How to Defuse a Client Freakout
We’ve all been there — a client calls, frustrated or even angry about something that happened, and he blames your agency. Often, it’s not your fault, but that’s the last thing your client wants to hear right then. No agency can function without clients, but when this happens regularly, it can make you want to quit. ...

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6 Must-Know Online Marketing Trends Of 2016
Online marketing is evolving rapidly. Each new year brings some changes in the marketing industry and its techniques. These changes are either ignored or get adopted by marketers, and early adopters get an edge over the competition who are destined to lag further and further behind. The uptake of new technology is faster than ever before, ...