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Celebrating Heritage Day in South Africa
Each year on Heritage Day South Africans dig deep into their wardrobes and fish out their traditional attire to celebrate their unity in diversity. Some citizens, however, see this as a day to meet together with friends and undertake what has become a unique South African tradition – buy plenty of boerewors for a braai. ...

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The most popular Social Media Networks in 2015
Having a  hard time deciding which Social Media Networks are worthy of your attention and perfect for your business? Do you want to know what the most popular Social Networks are among our population? Keep in mind that whilst the quantity of users on a Social Network isn’t always the best indicator of its worth, ...

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Everything You Need to Know About the Google/Alphabet Move
Last month felt a little like April 1 when Google announced it was becoming part of Alphabet, Inc., a new umbrella company that will encompass Google’s existing operations as part of a new organizational structure. You’ve probably already noticed the transition to the new-look Google logo, which aligns more closely with the aesthetic of its ...

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6 Tips to Help You Succeed at Content Marketing
Long gone are the days when marketing to customers was as simple as suggesting that they buy your product. Decades of overt tactics using television and internet have dulled the interest of potential consumers, making it harder than ever to rely on previous methods. Even steps such as creating a blog or social media page ...

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5 Hashtag Etiquette Rules For Social Media Marketing
Hashtags originated on Twitter but have since expanded to other social media sites. A hashtag identifies keywords or topics of interest within a post. Used correctly, they facilitate more efficient searches for social media content, but careless hashtag use is downright confusing. These rules will keep your hashtags in shape. Focus on the Few Assigning ...

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Maximize Your Mobile E-Commerce Efforts for Better ROI
As marketers, we all have to be well-aware that the way consumers shop for products has totally evolved. Gone are the days when consumers have to go to physical stores to purchase products. With several breakthroughs in technology and the never-ending developments in online marketing industry, shopping has made its way through mobile. According to ...

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The 6 Biggest Content Marketing Mistakes You Can Easily Avoid
Content marketing has become an increasingly popular strategy for businesses to interact with their customers. However, unlike other kinds of marketing which primarily focus on selling, content marketing is more about providing the target audience with relevant and helpful information. Once their attention has been captured, it is then easier to convince them to take ...