Go2 Online Marketing Blog! Featured Posts


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These 3 factors affect the conversion rate of your CTA buttons
In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today”. Do you want to know how to get more people to click on your website’s CTA (Call to action) buttons? ...

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8 Outdated Website Design Trends to ditch immediately
When it comes to your business website, are you keeping it up to date with the latest design trends? If you have a visible hit counter, a load of animated, flashing images or it’s loaded with text then your site is still stuck in the stone ages. Have you considered the damage an outdated website ...

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10 Ways to avoid the Grammar Police
Are you constantly being hounded by the so called “Grammar Police” for making grammar mistakes on your Social Media updates and blog posts? Most small business owners don’t have a degree in English language and they certainly don’t have the budget for a professional copywriter. That means mistakes are likely to happen, even if you ...

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Have you ever wondered how your logo colour makes your clients feel
The first thing you do when you start a new business is to contact a logo designer. A designer who can turn your company name and concept into reality. The colours that you use is equally as important as your company name as they will go a long way determining the image your business portrays. ...

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The future of Social Media Marketing is ‘Video’
What makes video more attractive than any other form of media? Especially when video is not too different. It is 2-dimensional, has the same clarity and colour as an image, and more so, conveys the same message. Why this sudden love for videos? We all know the answer to that don’t we? It’s purely psychological. ...

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The Modern Social Media Landscape
In this great article, Dara from Hootsuite, show readers 7 perfect examples of how to rise up in the modern social media world. Read the article here. 

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South Africans, Social Media and Major News
According to an article on www.enca.com Social Media helps South Africans keep up with major news. “Social media conversations around this year’s Budget speech show that South Africans “depend on social media and especially Twitter for up-to-the-second breaking news”, according to 25AM, a Cape Town-based digital agency. The agency’s CEO, Andre Steenekamp, said statistics about ...

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5 Must-Have Chrome Extensions For Website Designers And Developers
Needless to say, Google is one of the most powerful and modern search engines, which created Google Chrome one of the leading web browsers. Its user loves it because of its simplicity or high-speed. Being a website designer or developer you have to use so many tools and it offers you plenty of extensions that ...

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Does my small business really need Online Marketing?
Is it really necessary for small businesses to have Online Marketing or can they survive without having an online strategy? According to Forbes a small business would reject online marketing as a necessity because of the following reasons: “I don’t need more customers.” Having a big enough customer base you’re satisfied with is a great place ...

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Advertising is an essential component of business
Advertising has certainly evolved through years. It is an imperative step in any business whether you are new or an old one. Without advertising, running a business is extremely difficult. There are so ample sellers and products too, so why one would buy something from you? If you are able to answer this question, you ...