Go2 Online Marketing Blog! Month: July 2016


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Social Media and Paid Ads
So you’re considering making use of paid ads on Social Media platforms to promote your business, products and/or services? Well, then you’re on the right path. Social Media platforms are a great way for you to connect with existing customers and get new customers, spread the word about your brand, listen to complaints and more. ...

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The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
“6 months ago, I didn’t care a hoot about augmented reality games. But as marketers, they are about to become real darn important to all of us. In California, two men were playing the new mobile sensation Pokemon Go. They were so enthralled in the game they both walked right off a cliff. Pokemon Go has even ...

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Your Online Reputation: Handle With Care
Maintaining a positive reputation online is indispensable in today’s digital age. It’s time to take a long, honest look at how you manage your online reputation. Consider these statistics: According to 2011 Cone Online Influence Trend Tracker survey, 87 percent of consumers said positive information they’ve read online reinforced their decision to purchase a recommended ...

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Facebook Lets Messenger Conversations Go Dark
Facebook last week said it would begin testing long anticipated end-to-end encryption capabilities in its Messenger app, enabling users to have secret conversations. The new level of security means that a message will be visible only to the sender and the recipient — Facebook won’t even be able to read it. Users can set a ...

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How to Defuse a Client Freakout
We’ve all been there — a client calls, frustrated or even angry about something that happened, and he blames your agency. Often, it’s not your fault, but that’s the last thing your client wants to hear right then. No agency can function without clients, but when this happens regularly, it can make you want to quit. ...